Product Placement: More Than Athletic Wear and Soft Drinks
Friday, May 8, 2020 11:51 AM

Product Placement: More Than Athletic Wear and Soft Drinks

Friday, May 8, 2020 11:51 AM
Friday, May 8, 2020 11:51 AM

The culture of life and how we define it, our morals, our values, our decisions around what is right and wrong, is being attacked consistently and ruthlessly. The victims aren’t even aware they are victims and they become younger by the day.

Shows and movies on streaming services are more bold than prime time TV and theater movies. They push the envelope with violence, sex, and moral values. This push translates in product placement as well. Over the years we’ve grown used to and, likely, unaffected by the brand names we see in on-screen images. From soft drinks and athletic brands, to department stores and fashion, America’s corporate giants flood our TV and movie watching with their brands and they pay to make that happen. Just like with any other ad placement, business is given the opportunity to pay to have their brand seen and heard in front of millions.

Planned Parenthood has joined the circle of corporate giants who is paying to be seen by larger audiences. Abortion is becoming an act that is commonplace in storylines featuring young women – teenagers – who wish to hide pregnancy from their parents or simply “deal with this and move forward empowered.”  Planned Parenthood is capitalizing on this trend and making sure they are the go-to, household name brand that is chosen by teens and young women across the country.

We’re no longer being lured to choose one brand of running shoes over another. We’re subliminally sold on choosing Planned Parenthood as our abortion provider of choice over the local abortion clinic. We can no longer simply shake our heads at these bold actions and bold messages.

Our ministry is focused on saving two lives. The life of the unborn child and the eternal life of the woman facing the most desperate time of her life. We would be ecstatic of we could place the ICU Mobile name on the biggest screens with the biggest celebrity names all over the country to widen the impact of our multi-faceted life-saving efforts. And yet, that’s not where we want to be. We want to be on the streets, in the neighborhoods, in the most accessible places where every woman facing an unplanned pregnancy can find us. We want to see her face-to-face and offer a kind smile, gently hold her hands while we pray with her, and see the light in her eyes when she experiences the indescribable gift of Christ and a choice for life for both her and her baby.

To us, product placement means an ICU Mobile unit in every community. To women everywhere, we want every mobile unit to be a clear and bold message of hope.

We remember before our God and Father your work produced by faith, your labor prompted by love, and your endurance inspired by hope in our Lord Jesus Christ. 1 Thessalonians 1:3

If you’d like to help us bring more hope into every community, please click here to donate.

« back

Wednesday, May 27, 2020 6:04 PM

To Be Seen

Wednesday, May 27, 2020 6:04 PM
Wednesday, May 27, 2020 6:04 PM

For God so loved the world that he gave his only Son, that whoever believes in him should not perish but have eternal life. John 3:16

One of the greatest gifts the world has ever known was the birth of Jesus Christ. His love covers all of our insecurities, our mistakes, our misdirection’s and guides us to beautiful rivers of acceptance and forgiveness. He willingly came into our brokenness and offered the sweet salve of peace and salvation through relationship with Him. He came to us. He knew we were in need and had a plan.

ICU Mobile has a plan. A plan for women who have questions about their pregnancies, women who need understanding and who need a friend. Acting as the hands and feet of Jesus on the wheels of their mercy medical units, they also come to our world; our places where we are in need. Working with a local pregnancy center in the area, ICU Mobile finds its way to us; they heed the call. They meet us where we are in our personal journeys without any judgment, no awkward silences or disappointing glances. Only love.

I was once like so many of the women that ICU Mobile serves. Although I didn’t have a surprise pregnancy, I did have a very unplanned parenting path that included me being marginalized overnight and an ex-husband in jail. I was so young and afraid. I was embarking on a life journey that I had no way to navigate. No compass to show me the direction to go. I felt like the world was coming at me like a tsunami, and I didn’t have any life jackets for us. I didn’t have a job, or any college education. I was looking at a life that seemed to be filled with uphill battles, struggles with my children’s father, and not being able to pay the bills. When I thought of my future, I was depressed and overwhelmed. I knew that there were services out there for women like me, but I had no idea how to find them. Honestly, I didn’t have any time to try to find them. I was so busy doing life and trying to make sure the pantry was stocked with mac and cheese and peanut butter. At night, I was so physically drained and emotionally depleted I could barely keep my eyes open. I didn’t think I would be able to handle this situation.  How can I raise my children if I can’t even take care of myself?

It’s places like ICU Mobile that come and fill in the gaps. When you walk into a mobile unit, you won’t find a cold and impersonal atmosphere. You’ll find warmth of community and feel the support of relationship in a state-of-the-art capacity with certified physicians and nurses. ICU Mobile staff treats all clients with respect and dignity in their sensitive life circumstances. They understand and they are available to discuss your pregnancy questions (and provide ultrasounds), but also so many other topics that may be going through your mind. They have real answers. And, it’s not the type of answers that lead to more questions. It’s the type of answers that lead to solutions and creating a life plan that we can follow toward overcoming whatever may come our way. ICU Mobile can connect you to the organizations within your community that can support your needs from basic (like food and shelter) to more complex needs like long-term financial support and job placement. They are our advocates; they fight for us. We all need someone in our corner. I know, I did.

The name itself says it all: ICU Mobile literally means I SEE YOU. To be seen and accepted as we truly are is a beautiful thing. It tears down cultural, socioeconomic, and ethnicity walls. You are uniquely you. If you are uncertain about what to do with your pregnancy, and you want to be more than a number, more than just a face in a crowd, come be seen by ICU Mobile.

“You can't stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes.” –A.A. Milne, Winnie-the-Pooh

 

Shannon is the author of The Bounce-Back Woman, Ignite, and Single Moms 101. Along with being an author and speaker, Shannon is a featured contributor of Keep the Faith radio.  She also writes for Lifeway's HomeLife magazine and other various publications including as Crosswalk and iBelieve.com.  

« back

Sunday, February 2, 2020 4:14 PM

Judgement Is Not Welcome Here

Sunday, February 2, 2020 4:14 PM
Sunday, February 2, 2020 4:14 PM

Referring to women who face an unexpected pregnancy as desperate, confused, and lost is so commonplace in the pro-life movement. They are not meant to be disparaging but to convey an understanding of the feelings they must be facing in their situation.

 

Those words don’t define the woman, they describe a moment in time that we hope to alleviate through our work. Beyond feeling desperate or confused, every woman deserves to be seen as valued and treated with love and respect. 

 

Haven’t we all experienced moments in our lives when things didn’t go as planned or we felt weak and confused? Those moments don’t make us any less worthy of love. In fact, that’s when we all need the most outpouring of support so that we know we aren’t alone. Anytime we receive unexpected news that has the power to change the course of our lives we turn to those who love us. 

 

Reality is that there are so many women who don’t have people they can turn to with news of an unplanned pregnancy. Somehow along the way, shame has become associated with it. If not married, if not trying to conceive, if too young, if too career-oriented, if she’s still in school, if too old, if she has “too many kids” already, if Christian, if strong-willed, if irresponsible, if too responsible to let this happen...there are so many reasons we justify our judgment of a pregnant woman.  

 

No one else has to face such scrutiny as that of the pregnant, unwed woman. Because we can all see that telling bump and then we see no ring on her finger to accompany it. We can’t see the impending divorce of the man who coaches the track team, we can’t see the alcoholic tendencies of the mom in the pickup line as school, and we can’t see the pornography addiction of the teen in the church choir. So we can’t judge them because what they’ve done isn’t carried in or on their bodies. But the pregnant woman can’t hide her “mistake” unless she aborts it. As we would with all those other people in seemingly desperate and lost situations, let’s reach out to the pregnant woman with love and a true spirit of support. 

 

On an ICU Mobile unit, judgment is not welcome. We see that look in a woman’s eyes that we’ve seen so many times before and we think of two things. First, to show her love and second, to introduce her to the love of God. When we do these two things, we know that whatever fear or confusion she came to us with, she will leave with hope. 

 

And now these three remain: faith, hope and love. But the greatest of these is love. 1 Cor. 13:13

 

Feeling led to support the mission of mobile ultrasound? We invite you to visit our secure donation page at https://www.icumobile.org/donate. Your financial support is an answered prayer to our team and encouragement to the women we serve. 




« back

Post Comments